Dean Bowman – Playing Around with Studio Ghibli: Understanding the Remediated Meaning of Ni no Kuni: Wrath of the White Witch through its Transcultural Marketing Paratexts

This article explores the reception of Ni no Kuni: Wrath of the White Witch (2013) in the West, particularly in terms of the involvement of renowned Japanese animation house Studio Ghibli. I argue that Studio Ghibli acts as a significant paratextual point of reference to the game for the game’s marketers and the critical community […]

James Mclean – Transmutation and Recolonization in Japanese Animation: Battle of the Planets and Anime’s Growth in the West

Japan has enjoyed a market for animation that extends far beyond its country’s borders since the beginnings of anime. While anime is usually produced predominantly for the country’s domestic market, international markets have developed a taste for Japanese anime over time, increasingly now in its subtitled, Japanese-language form (Pellitteri 2014; Ruh 2010; Daliot-Bul 2014). Prior […]

Helen McCarthy – Re-creating Anime History: The Development of British Anime Fandom and the Developing Comprehension of Anime History as a Transnational Phenomenon

Originally delivered at the University of East Anglia in Norwich as the keynote paper at the symposium “Media Journeys 2018: Animation in Transnational Contexts”, 24 May 2018. From its earliest beginnings, the appreciation and study of anime – both by its local fandom and in terms of the academic response – has been profoundly and […]

Jason Douglass – In Search of a “New Wind”: Experimental, Labour Intensive and Intermedial Animation in 1950s and 60s Japan (winner)

Though critics and scholars continue to split hairs over which films best exemplify Japan’s “New Wave” of cinema from the late 1950s through the 1960s, the vast majority of works highlighted within such debates share one overarching commonality: they are works of live-action cinema. Situating animated media within a sea of scholarship celebrating handheld cameras, […]

Sheuo Hui Gan – The Transformation of the Teenage Image in Oshii Mamoru’s The Sky Crawlers

The postwar emergence of manga and anime as mass media directed at children emphasized the importance of shōjo and shōnen (boys and girls) characters that encouraged its targeted audience to achieve easy identification. As teenagers gradually became the intended key audience, an increasing range of imagined lives were displayed in these visual narratives. From the […]

Sheuo Hui Gan – To Be or Not to Be – Anime: The Controversy in Japan over the “Anime” Label

Outside Japan, anime is mainly used as a term referring to animation made in Japan. Inside Japan though, the word “anime,” an abbreviated pronunciation of animation in Japanese has been used widely as an abbreviation for all animation. However, despite the escalating popularity and attention in the worldwide media, the meaning and usage of the […]